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#忠泰美術館 識別系統設計:菊地敦己 Atsuki Kikuchi

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#忠泰美術館 識別系統設計:菊地敦己 Atsuki Kikuchi

菊地敦己設計理念:
「JUT」是忠泰集團識別名,亦有「尖端」的意涵,非常適合成為美術館的象徵,因此取此字來作為發展主題。
LOGO的形體以東方獨特的書法文字之形象來延伸發想,蘊含書法的厚重感,同時捕捉了節奏和韻律,顏色則是以墨色為基底。象徵忠泰美術館欲傳承在地文化,但同時又與全球各個區域積極拓展國際交流活動。館名的中文和英文文字設計則是單純地使用直線和圓弧,期待能夠創造出一種超越語言,具有協調感的設計。

▸ 菊地敦己 Atsuki Kikuchi
1974年出生於東京,武藏野美術大學肄業。2006年獲日本知名設計獎項JAGDA新人獎,以及ADV大獎,2011年成立株式会社菊地敦己事務所,專司品牌規劃,商標設計,並出版一系列「BOOK PEAK」藝術書籍,其著名作品為日本青森縣立美術館VI設計。http://atsukikikuchi.com/


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忠泰美術館成立於2016年,是忠泰建設成立三十週年、忠泰基金會設立十週年,在台灣建築文化推廣之路的重要里程碑。我們期許本館成為一座肩負企業社會責任,並回應21世紀社會需求的新形態智庫、觸媒與平台;延續忠泰建築文化藝術基金會之「A better tomorrow」信念,成為台灣首座聚焦「未來」與「城市」議題的美術館。 本館位處台北都會區,同時也是基金會第一檔明日博物館展覽之地點,經過十年在城市中游移展演,回到出發地落地生根成為「在城市與生活中心的美術館」。忠泰美術館作為一座年輕的新美術館,將會是一座探索未來、跨領域的美術館。我們未來的活動規劃將聚焦於三大方向:「未來議題」、「城市建築」、「當代藝術」。 忠泰美術館室內空間由日本設計大師青木淳操刀,識別系統則由菊地敦己設計,是二位在台灣首座聯手合作的美術館。忠泰美術館擁有精緻穩健之品味與年輕前衛的活力,將成為台北建築與文化藝術新地標,帶動城市文化活力。 Jut Land Development's 30th anniversary, and the Jut Foundation for Arts and Architecture's 10th birthday, culminates in the establishment of the Jut Art Museum in 2016. It is a milestone commemorating the history of Taiwan's architectural aesthetics. We anticipate that the Museum to act as a new form of think tank, catalyst and platform devoted to corporate social responsibility fulfillment and addressing the societal dynamics of the 21st century. We also anticipate it to carry on the legacy of “A Better Tomorrow” that defines much of the Jut Foundation’s work, to become the first museum in Taiwan that is focused on the issues of “future” and “city”. The Jut Art Museum, located in the heart of Taipei, is also where the Foundation's debut exhibition of "Museum of Tomorrow" is held. After ten years of circuit shows across the city, the exhibition is now back to where it all started, becoming a "showpiece in the heartland of the city and urban inhabitation." As an up-and-coming art establishment, the Museum serves to explore what our future might hold, and transdisciplinary issues. The curation process of the Museum is three-pronged: "the future," "urban architecture," and "contemporary art." Japanese architect Jun Aoki is tasked with spacing designs of the museum. The identification system is developed by Atsuki Kikuchi. This is their first museum collaboration project in Taiwan. The Museum-a statement of both sophistication yet cutting-edge conception-is downtown's new architectural and art landmark; and it is poised at remaking and bringing new energy into Taipei's cityscape.
The Jut Art Museum (JAM) opened to the public in October 2016, as the first museum in Taiwan that is focused on the issues of “future” and “city”.
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